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	<link>http://www.trackwhatmatters.com</link>
	<description>GPS Tracking for Fleets, Trucks, and all Vehicles</description>
	<lastBuildDate>Mon, 01 Feb 2010 22:07:31 +0000</lastBuildDate>
	
	<language>en</language>
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			<item>
		<title>Increase in Trailer Hijackings</title>
		<link>http://www.trackwhatmatters.com/archives/524</link>
		<comments>http://www.trackwhatmatters.com/archives/524#comments</comments>
		<pubDate>Mon, 01 Feb 2010 22:06:04 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[GPS Tracking Benefits]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[asset tracking]]></category>
		<category><![CDATA[cargo theft]]></category>
		<category><![CDATA[Trailer theft]]></category>
		<category><![CDATA[trailer tracking]]></category>

		<guid isPermaLink="false">http://www.trackwhatmatters.com/?p=524</guid>
		<description><![CDATA[At Track What Matters, many of our customers have told us of thefts they have personally experienced.  The Wall Street Journal is seeing it too.  Statistics prove that freight movers need to be prepared against thieves.

We have a solution for this. 
You can get tracking for your trailers for just a few dollars [...]]]></description>
			<content:encoded><![CDATA[<p>At Track What Matters, many of our customers have told us of thefts they have personally experienced.  The Wall Street Journal is seeing it too.  Statistics prove that freight movers need to be prepared against thieves.</p>
<p><a href="http://online.wsj.com/article/SB10001424052748704722304575037241392821742.html?mod=e2tw"></p>
<p>We have a solution for this.  <div id="attachment_339" class="wp-caption alignleft" style="width: 160px"><img src="/images/2009/10/device-150x150.png" alt="Battery Powered up to 3 Years" title="Asset GPS Tracking Device" width="150" height="150" class="size-thumbnail wp-image-339" /><p class="wp-caption-text">Battery Powered up to 3 Years</p></div></p>
<p>You can get tracking for your trailers for just a few dollars per month.  </p>



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		<title>San Antonio Police Catch Burglar with GPS Tracking</title>
		<link>http://www.trackwhatmatters.com/archives/516</link>
		<comments>http://www.trackwhatmatters.com/archives/516#comments</comments>
		<pubDate>Fri, 01 Jan 2010 19:01:05 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[GPS Tracking Benefits]]></category>
		<category><![CDATA[Battery powered GPS tracking device]]></category>
		<category><![CDATA[GPS tracking]]></category>
		<category><![CDATA[GPS tracking device]]></category>

		<guid isPermaLink="false">http://www.trackwhatmatters.com/?p=516</guid>
		<description><![CDATA[We frequently receive calls from contractors wanting to use GPS tracking devices to protect their property.  KENS-5 in San Antonio, Texas tells the story of how Bexar County police were able to apprehend a thief and recover the stolen merchandise using a battery powered GPS tracking device.
GPS Tracking Story
This simple tracking device could save your [...]]]></description>
			<content:encoded><![CDATA[<p>We frequently receive calls from contractors wanting to use <a title="GPS Tracking Devices" href="http://www.TrackWhatMatters.com/Products" target="_self">GPS tracking devices</a> to protect their property.  KENS-5 in San Antonio, Texas tells the story of how Bexar County police were able to apprehend a thief and recover the stolen merchandise using a <a title="Battery Powered GPS Tracking Device" href="http://www.trackwhatmatters.com/products/asset-gps-tracking-device" target="_self">battery powered GPS tracking device</a>.</p>
<p><a title="GPS Tracking for Contractors" href="http://www.kens5.com/home/GPS-tracking-device-leads-San-Antonio-authorities-to-stolen-appliances-78803132.html" target="_blank">GPS Tracking Story</a></p>
<p>This simple tracking device could save your business thousands of dollars in losses.</p>
<div id="attachment_339" class="wp-caption alignleft" style="width: 160px"><a href="http://www.trackwhatmatters.com/products"><img class="size-thumbnail wp-image-339" title="Asset GPS Tracking Device" src="/images/2009/10/device-150x150.png" alt="Battery Powered up to 3 Years" width="150" height="150" /></a><p class="wp-caption-text">Battery Powered up to 3 Years</p></div>
<p><a href="http://Battery-poweredGPSTrackingDevice"><img class="alignleft size-thumbnail wp-image-269" title="GPS Tracking Device Portable Battery Powered" src="/images/2009/10/portabledevice-150x150.png" alt="GPS Tracking Device Portable Battery Powered" width="150" height="150" /></a></p>



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		<title>Trackable Trailers for Sale</title>
		<link>http://www.trackwhatmatters.com/archives/483</link>
		<comments>http://www.trackwhatmatters.com/archives/483#comments</comments>
		<pubDate>Fri, 06 Nov 2009 16:09:03 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Product Description]]></category>
		<category><![CDATA[asset tracker]]></category>
		<category><![CDATA[asset tracking]]></category>
		<category><![CDATA[GPS Trailer Tracking]]></category>
		<category><![CDATA[trailer tracking]]></category>
		<category><![CDATA[trailers for sale]]></category>

		<guid isPermaLink="false">http://www.trackwhatmatters.com/?p=483</guid>
		<description><![CDATA[At Track What Matters, we get to work with some great customers.  Some of these are in the business of leasing and selling trailers.  While speaking with one of our customers this week, I learned that he has a number of used trailers for sale at great prices.
So, if you are in need of a [...]]]></description>
			<content:encoded><![CDATA[<p>At Track What Matters, we get to work with some great customers.  Some of these are in the business of leasing and selling trailers.  While speaking with one of our customers this week, I learned that he has a number of used trailers for sale at great prices.</p>
<div id="attachment_486" class="wp-caption alignleft" style="width: 160px"><a href="http://www.trackwhatmatters.com"><img class="size-thumbnail wp-image-486 " title="Trailers for Sale" src="/images/LineofBoxVans-150x150.jpg" alt="Box Van Trailers" width="150" height="150" /></a><p class="wp-caption-text">Trailers for Sale</p></div>
<p>So, if you are in need of a trailer for your fleet, give us a call and ask for Steven.  I will make certain you are put in touch with the right people to help you with a <a title="Trailer Tracking" href="http://www.trackwhatmatters.com/products/asset-gps-tracking-device" target="_self">trailer</a> purchase.  Perhaps you will need some <a title="GPS Trailer Tracking" href="http://www.trackwhatmatters.com/products/asset-gps-tracking-device" target="_self">tracking</a> for those trailers as well.</p>
<p>Hoping you find profits,</p>
<p>Steven Van Ooyen</p>



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		<title>A New Site for Better Service</title>
		<link>http://www.trackwhatmatters.com/archives/452</link>
		<comments>http://www.trackwhatmatters.com/archives/452#comments</comments>
		<pubDate>Fri, 23 Oct 2009 19:18:01 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Product Description]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Fleet Management System]]></category>
		<category><![CDATA[fleet tracking system]]></category>
		<category><![CDATA[GPS tracking company]]></category>
		<category><![CDATA[GPS tracking device]]></category>

		<guid isPermaLink="false">http://www.trackwhatmatters.com/?p=452</guid>
		<description><![CDATA[Track What Matters has rebuilt our website to help GPS tracking customers better find the information they need.  This new site makes it easier for our staff to get the information related to GPS tracking and GPS tracking devices out to the public.
We hope you like the new site.  If you have any questions, please [...]]]></description>
			<content:encoded><![CDATA[<p>Track What Matters has rebuilt our website to help GPS tracking customers better find the information they need.  This new site makes it easier for our staff to get the information related to GPS tracking and <a href="http://www.TrackWhatMatters.com/Products" target="_self">GPS tracking devices</a> out to the public.</p>
<div id="attachment_339" class="wp-caption alignleft" style="width: 160px"><a href="http://www.trackwhatmatters.com/products"><img class="size-thumbnail wp-image-339" title="Asset GPS Tracking Device" src="/images/2009/10/device-150x150.png" alt="Battery Powered up to 3 Years" width="150" height="150" /></a><p class="wp-caption-text">Battery Powered up to 3 Years</p></div>
<p>We hope you like the new site.  If you have any questions, please contact <a title="GPS Tracking Customer Service" href="http://www.trackwhatmatters.com/contact" target="_self">Customer Service</a>.</p>
<p>Happy Tracking,</p>
<p>Steven Van Ooyen</p>



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		<title>GPS Asset Tracking Goes International</title>
		<link>http://www.trackwhatmatters.com/archives/227</link>
		<comments>http://www.trackwhatmatters.com/archives/227#comments</comments>
		<pubDate>Mon, 19 Oct 2009 15:50:19 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Asset tracking Information]]></category>
		<category><![CDATA[GPS tracking news]]></category>
		<category><![CDATA[GPS Trailer Tracking]]></category>

		<guid isPermaLink="false">http://72.249.89.54/twm20/?p=227</guid>
		<description><![CDATA[Track What Matters has launched asset tracking in both Africa and throughout North America.
Our GPS Asset Tracking device is being used to locate trailers in Mexico, Canada, and soon in Angola.  Call for more information 800-293-0420.



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]]></description>
			<content:encoded><![CDATA[<p><a title="GPS Tracking for Fleets" href="http://www.trackwhatmatters.com" target="_self">Track What Matters</a> has launched asset tracking in both Africa and throughout North America.<img class="alignleft size-thumbnail wp-image-270" title="GPS Tracking Device for Assets and Trailers" src="/images/2009/10/trailerdevice-150x150.png" alt="GPS Tracking Device for Assets and Trailers" width="150" height="150" /></p>
<p>Our GPS Asset Tracking device is being used to locate trailers in Mexico, Canada, and soon in Angola.  Call for more information 800-293-0420.</p>



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		<title>Asset Tracking Saves</title>
		<link>http://www.trackwhatmatters.com/archives/225</link>
		<comments>http://www.trackwhatmatters.com/archives/225#comments</comments>
		<pubDate>Wed, 14 Oct 2009 13:37:59 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Product Description]]></category>
		<category><![CDATA[asset tracking]]></category>
		<category><![CDATA[container tracking]]></category>
		<category><![CDATA[GPS tracking]]></category>
		<category><![CDATA[GPS tracking device]]></category>
		<category><![CDATA[trailer tracking]]></category>

		<guid isPermaLink="false">http://72.249.89.54/twm20/?p=225</guid>
		<description><![CDATA[Recently, a person contacted us wanting to protect show horses with GPS tracking. ]]></description>
			<content:encoded><![CDATA[<p>GPS tracking has taken on many forms.  Individuals are looking to protect that which is most important to them.  Occasionally, we get the request to track a dog or someone at a party tells me they think we should track dogs.  Recently, a person contacted us wanting to protect show horses with GPS tracking.  So, there are virtually no limits to where we might use GPS tracking in the future.</p>
<p>At Track What Matters, our main focus is to provide GPS tracking for businesses.  Fleet tracking takes on many forms.  Recently, we began offering a new GPS tracking device for trailers, containers, and assets.  This tracking device is battery powered, highly weather resistant, and just a little bigger than an iPhone.  The tracking device&#8217;s battery lasts up to 3 years with a &#8220;once-a-day&#8221; locate plan.</p>
<p>The portability and battery life are just part of the feature set for the GPS tracking device for your assets. Another great feature is the ability to locate &#8220;indoors&#8221; or under cover.  This GPS tracking device doesn&#8217;t always have to have a clear view of the sky.  That means that it will locate in places were satellite-only GPS tracking devices cannot locate.  So, in the event your trailer, container, or other asset has been pulled into a garage or under the cover of metal or concrete, it will get a location.  As long as the device is within range of a cell tower, your asset can be located.</p>
<p>Learn more about the <a title="GPS Tracking device for trailers and containers" href="http://www.trackwhatmatters.com" target="_blank">asset, container, and trailer GPS tracking device</a>.</p>
<p>Knowing where your assets are allows you to determine if your assets are being utilized efficiently.  Thus, you can make determinations as to whether you will be better off to keep or let go of your precious assets.</p>
<p>Happy tracking,</p>
<p>Steven Van Ooyen</p>



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		<title>Labor Savings with GPS Tracking</title>
		<link>http://www.trackwhatmatters.com/archives/132</link>
		<comments>http://www.trackwhatmatters.com/archives/132#comments</comments>
		<pubDate>Mon, 12 Oct 2009 16:37:04 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[GPS Tracking Benefits]]></category>

		<guid isPermaLink="false">http://72.249.89.54/twm20/?p=132</guid>
		<description><![CDATA[Without the supervision afforded by GPS tracking, the cost to the company in wasted labor would exceed $28,800. ]]></description>
			<content:encoded><![CDATA[<p>Many people call &#8220;Track What Matters&#8221; wanting to save on fuel costs.  This was of grave concern in 2008 when diesel prices were over $4.75 per gallon on a national average.  The vast majority of our customers do see fuel savings which more than pay for the cost of the GPS tracking devices and service, however, I am always amazed by the labor savings our GPS tracking customers achieve.</p>
<p>I was able to speak with the CPA for a customer in Texas a few days ago.  His company does very specialized work which takes their crews throughout Texas and the surrounding states.  GPS tracking for their fleet was a natural just to know where their vehicles are traveling.  But, their benefits from GPS tracking on their trucks have gone much further.  The cost of a single employee for an hour is over $40.  Consider that a truck might have up to 3 employees.</p>
<p>The challenge to this company is that they pay from the start of work at the first site to the end of work at the last site.  With their trucks and crews sometimes hundreds of miles away, supervision, without GPS tracking, is near impossible.  They tried getting their crews to call in on their cell phones when they left the job site.  The problem with the cell phones is that it required an employee to call in at a specific time.  Of course, accuracy was a little suspect.</p>
<p>So, when they turned to GPS tracking for their trucks, they began to some disturbing things with their routes and labor.  The routes their vehicles were traveling showed places were fuel was being wasted due to indirect paths.  What was more disturbing was their labor costs.  The GPS tracking showed when trucks and crews truly arrived and left jobs.  Because of the fleet management system they now had available, the Payroll department was able to verify time sheets.   The most glaring discovery was a crew who had reported an excess of 60 labor hours.  That&#8217;s a cost of over $2,400 in a month!  Obviously their GPS tracking does not cost anywhere near as much as that single crew was taking from the company.  Consider this, if that crew committed the same act for a year, without the supervision afforded by GPS tracking, the cost to the company in wasted labor would exceed $28,800.</p>
<div class="mceTemp">
<dl id="attachment_135" class="wp-caption alignleft" style="width: 606px;">
<dt class="wp-caption-dt"></dt>
<dd class="wp-caption-dd">See every stop your vehicle makes</dd>
</dl>
</div>
<p><a href="http://www.trackwhatmatters.com/contact"><img class="size-full wp-image-135 alignnone" title="GPS Tracking Stops Report" src="http://72.249.89.54/twm20/wp-content/uploads/2009/10/Screen-shot-2009-10-12-at-9.31.08-AM.png" alt="See every stop your vehicle makes" width="358" height="165" /></a></p>
<p>So, fuel savings through GPS tracking are legitimate and real, but every fleet manager and business owner should consider the cost savings in labor that can be attributed to a solid GPS tracking program.</p>
<p>It&#8217;s supervision, not spying.</p>
<p>Steven Van Ooyen</p>



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		<title>Speed Reporting that Makes Sense</title>
		<link>http://www.trackwhatmatters.com/archives/123</link>
		<comments>http://www.trackwhatmatters.com/archives/123#comments</comments>
		<pubDate>Fri, 09 Oct 2009 20:26:38 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Product Description]]></category>
		<category><![CDATA[fleet tracking]]></category>
		<category><![CDATA[fleet tracking system]]></category>
		<category><![CDATA[GPS tracking]]></category>
		<category><![CDATA[speeding]]></category>

		<guid isPermaLink="false">http://72.249.89.54/twm20/?p=123</guid>
		<description><![CDATA[GPS Tracking Systems have long had speed limits and reports.  Unfortunately, most GPS tracking systems give the speeding data in a format that is not easily viewed or read.  Data not easily read makes no difference since it isn&#8217;t used.
Track What Matters has created a speed report which can easily give you access to see [...]]]></description>
			<content:encoded><![CDATA[<p>GPS Tracking Systems have long had speed limits and reports.  Unfortunately, most GPS tracking systems give the speeding data in a format that is not easily viewed or read.  Data not easily read makes no difference since it isn&#8217;t used.</p>
<div id="attachment_262" class="wp-caption alignleft" style="width: 160px"><img class="size-thumbnail wp-image-262" title="GPS Tracking Speeding Report" src="/images/2009/10/SpeedReport-150x150.png" alt="Reports" width="150" height="150" /><p class="wp-caption-text">Reports</p></div>
<p>Track What Matters has created a speed report which can easily give you access to see your worst speeding offenders at the touch of a button.  So, instead of wading through a mound of data, you simply see who is the worst behaved and take action in seconds.</p>



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		<title>GPS Tracking Mathematics</title>
		<link>http://www.trackwhatmatters.com/archives/119</link>
		<comments>http://www.trackwhatmatters.com/archives/119#comments</comments>
		<pubDate>Fri, 09 Oct 2009 20:25:56 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Product Description]]></category>
		<category><![CDATA[asset tracking]]></category>
		<category><![CDATA[GPS fleet tracking]]></category>
		<category><![CDATA[trailer tracking]]></category>
		<category><![CDATA[truck tracking]]></category>

		<guid isPermaLink="false">http://72.249.89.54/twm20/?p=119</guid>
		<description><![CDATA[If you procrastinate on your taxes, it costs a lot. If you procrastinate at Valentine's Day or anniversaries, that can cost a lot.]]></description>
			<content:encoded><![CDATA[<p>What does it cost to procrastinate?  That all depends.</p>
<div>If you procrastinate on your taxes, it costs a lot. If you procrastinate at Valentine&#8217;s Day or anniversaries, that can cost a lot.</div>
<div>But what about procrastination related to your business fleet.  That can be incredibly expensive.</div>
<div>Last week, I spoke to one customer who estimated problems that might be resolved with GPS tracking were costing him as much as $480,000 annually. Another business owner estimated that GPS tracking could save her 1.5-2 hours of labor per person per day. This morning, I spoke we spoke with another individual who estimated current losses due to issues that could be resolved with GPS tracking in excess of $50,000 annually.</div>
<div>So, how much would you spend on GPS tracking to resolve your issues? If you estimated the cost of GPS tracking was 20% of the cost of fuel and labor losses, would you make the purchase?</div>
<div>It is a simple question, but many business owners put off purchasing GPS tracking because of the cost. This never ceases to amaze me and I see it everyday.</div>
<div>Today, a concerned spouse dared to purchase GPS tracking for a spouse. This person wants to know the truth and has the guts to do something to learn. A lot of business owners can learn from this bold move.</div>
<div>I hope you never have to be concerned about your spouse, but you should definitely be concerned about those who have never pledged their love to you.</div>
<div>GPS tracking can save time, money, and give peace of mind.</div>
<div>Take care,</div>
<div>Seven Van Ooyen</div>
<div>Chief Executive Officer</div>
<div><a href="http://www.trackwhatmatters.com/">Track What Matters</a></div>



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		<title>Here&#8217;s the deal</title>
		<link>http://www.trackwhatmatters.com/archives/4</link>
		<comments>http://www.trackwhatmatters.com/archives/4#comments</comments>
		<pubDate>Wed, 07 Oct 2009 17:22:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Showcase]]></category>

		<guid isPermaLink="false">http://72.249.89.54/twm20/?p=4</guid>
		<description><![CDATA[Any GPS tracking &#8220;solution&#8221; is not a GPS tracking &#8220;solution&#8221; unless the &#8220;solution&#8221; is tailored to the needs of your company and its fleet. Therefore it is critical that a GPS tracking company spends ample time to get to know you and better understand your fleet tracking needs and desires. Therefore, we ask that you [...]]]></description>
			<content:encoded><![CDATA[<p>Any GPS tracking &#8220;solution&#8221; is not a GPS tracking &#8220;solution&#8221; unless the &#8220;solution&#8221; is tailored to the needs of your company and its fleet. Therefore it is critical that a GPS tracking company spends ample time to get to know you and better understand your fleet tracking needs and desires. Therefore, we ask that you forgive us for asking so many questions when you call. We have no desire to sell you a GPS tracking system that you will never use or regret having. However, we strongly desire to make certain we give you sound advice and only recommend our GPS tracking service when it will truly benefit you and your company.</p>



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