According to a recent article, GPS tracking ranks as the second highest grosser of all iTunes apps.
What this translates to, in general terms for the general population, is that we as a society are rapidly embracing “location aware” applications and GPS tracking devices.
We want to know where we are physically located and increasingly we are growing more comfortable with sharing with others where we are physically located. For the GPS tracking community this is good news.
For business owners, the concern for employee intrusion is rapidly becoming no longer an issue. As a society we expect others to know where we are and we are ok with that. For investors and users this rapid adoption simply means that more innovation and more ways to expand location aware applications and services are certainly on the way.