I must admit, when friends and colleagues recommended Twitter 4 years ago, I didn’t get it. Sure, I registered @svanooyen (@trackandsave is the Track What Matters account) and opened an account, but I never imagined it would be what it is today. The way Twitter was described to me was that it was a place to inform your friends or coworkers of where you were at the time. Honestly, I am not that concerned as to where someone is shopping or eating in most cases. Though, for a handful of people, I do like seeing pictures of their children or enjoying places they visited via the images they post. But, in many cases, I would like to greatly limit what I see from others and what I share.
This is the inherent beauty of Google+. Google+, though not yet approved for business profiles, has a great feature set for businesses built in. At Track What Matters, our plan is to use Google+ for frequent communications and updates. Thus, our IT Director, UI Design Director, and others will be on Google+ to share with you as time goes on. We intend to allow customers to give us recommendations and feature requests as well as product ideas. For us, Google+ is an exciting way to manage communication with our customers in a real time environment. The real benefit of Google+ is in the sharing with Circles. This allows you to quickly filter what you share to whom. For instance, my family may not care that Track What Matters is about to carry a new satellite tracking device for asset tracking that will work around the globe. And, at the same time, customers of Track What Matters might not care that I want to wish a friend Happy Birthday! With Google+, I can easily choose who gets which message.
As with any new technology offering, there will be a “figuring out” period.
Feel free to add us to your circles and let us know what you think.
Steven Van Ooyen, CEO